“Every parcel decision your team makes manually is a margin decision made without data.”
Swift is the intelligent carrier allocation and last-mile automation engine — analysing every order in real time and routing it to the right carrier, at the right cost, with the right experience. Without spreadsheets. Without guesswork. Every time.
Most organisations select carriers through a combination of historical habit, negotiated contracts, and manual allocation rules that haven’t been updated in years. Swift replaces that with a continuously learning allocation engine — one that makes the optimal routing decision for every individual order based on live data.
From a retailer fulfilling 50,000 orders a day to a brand managing ship-from-store across 200 locations, Swift scales to the complexity of your operation and simplifies it down to a single dashboard — with full visibility and control at every level.
Real-time selection of the cheapest or fastest carrier for every order — factoring live rates, performance data, and your specific allocation preferences.
Configure logic by weight, dimensions, SKU, store location, delivery promise, or postcode — simple by default, infinitely configurable for complex needs.
Access a vast network of domestic and international carriers through a single integration — no individual carrier API projects required.
Centralised visibility and control across store, warehouse, and 3PL locations — with granular permissions for multi-site teams.
Real-time delivery tracking and proactive customer communications that reduce WISMO enquiries and build post-purchase loyalty.
Carrier performance dashboards, cost trend analysis, and data-driven recommendations that continuously improve your carrier mix over time.
A Swift deployment is designed for speed. Most clients are live with intelligent carrier allocation within 30 days, with the carrier audit delivering immediate insights before a single line of integration code is written.
Analyse your current carrier mix, allocation logic, spend patterns, and performance data. Quantify where cost is leaking and where delivery experience is falling short of customer expectations.
Configure your allocation logic in Swift — starting simple with cheapest/fastest defaults, then layering complexity for special handling, regional rules, and promotional requirements.
Connect your eCommerce platform, OMS, or WMS to Swift. Go live with automated allocation across your carrier network — typically within 2–4 weeks of rules sign-off.
Swift learns from your network’s performance over time. Combine with Synoptima Pulse for continuous carrier mix optimisation based on live cost, service, and volume data.
These illustrative scenarios reflect the delivery and fulfilment challenges Swift is built to solve — and the outcomes retailers and brands across Asia Pacific are achieving.
A fashion retailer operating ship-from-store across 300 locations was managing carrier allocation through a combination of Excel rules and manual overrides. Each store team made different decisions, creating inconsistent cost and customer experience across the network.
A health and beauty brand was receiving over 2,000 “Where Is My Order” enquiries per week — consuming significant customer service resource and eroding post-purchase satisfaction scores that fed directly into repeat purchase rates.
A consumer electronics retailer was defaulting to premium express carriers for all orders — including large proportions where standard delivery was equally fast but significantly cheaper. The allocation logic had no mechanism to identify and capture these savings automatically.
Swift delivers the most value for organisations where delivery volume is high enough that manual allocation creates real cost and experience risk — and where the gap between the best and worst carrier decision is material to margin.
If you’re managing more than a few hundred parcels a day and your carrier allocation isn’t fully automated, Swift will find savings and experience improvements immediately.
High volume, multi-location, seasonal peaks and returns complexity that manual allocation cannot handle at speed.
Pure-play and omnichannel brands where last-mile cost is a significant portion of fulfilment economics.
Frequent replenishment orders with high customer service expectations and post-purchase loyalty sensitivity.
Multi-client carrier management where a single allocation engine across the network creates competitive advantage.
Swift’s impact is visible in your freight cost line, your customer service queue, and your repeat purchase rate — from the first month of deployment.
A Swift engagement starts with a carrier audit — analysing your current allocation logic, carrier mix, spend data, and performance metrics to identify exactly where cost and experience are leaking. It’s a concrete deliverable that quantifies the savings opportunity before any commitment to deployment.
Multi-enterprise supply chain orchestration — connecting suppliers, carriers, and partners into a unified real-time network view.
Digital freight quoting, booking, and rate management — giving shippers and forwarders a seamless, margin-protective workflow.
Continuous network diagnosis and real-time optimisation — running across Flow, Swift, and Cargo simultaneously.