Sporana was founded by a team with over 25 years of hands-on experience across the Asia Pacific supply chain — from technology distribution and retail to international freight and integrated logistics. We don’t advise from the outside. We engineer from the inside.
Sporana was not born in a consulting boardroom. It was born from 25 years of working inside the operations, systems, and strategy rooms of some of Asia Pacific’s most significant supply chain organisations and seeing the same structural problems repeat, at scale, across every one of them.
From technology distribution with Ingram Micro to consumer retail at Woolworths, from building transport networks at DB Schenker to leading end-to-end logistics solutions, innovation & transformation at Toll, the founding experience spans every layer of the supply chain stack. That breadth is not incidental. It is the foundation on which Synoptima was built.
Today, that experience is embedded in Sporana’s team, its methodology, and its platform, ensuring that every engagement is grounded in operational reality, not theoretical models.
“For years, I watched companies struggle with the same paradox: they had mountains of data but lacked the intelligence to act on it. Supply chains were being designed for a world that no longer existed: stable, predictable, linear. I founded Sporana because I saw a need for a new kind of partner: one that didn’t just hand over a strategy, but actually engineered and implemented the engine for growth.”
Our approach is not a methodology borrowed from a textbook. It is a set of convictions formed over decades of working inside the problems our clients face and refined through the outcomes we have delivered.
We don’t guess, we model. Every recommendation is grounded in mathematical rigour, built on live data from your actual network, and stress-tested against the conditions your supply chain will face. Strategy without engineering is opinion. We deliver both.
Asia Pacific is not a single market. It is a collection of distinct trade environments, regulatory regimes, infrastructure realities, and cultural dynamics. Our team has operated inside these markets for decades. That depth is not something that can be replicated from a distance.
We help clients move beyond simple automation toward supply chains that think, learn, and adapt. From Agentic AI to circular economy design, our work is oriented toward the competitive landscape of the next decade, not just the optimisation problems of today.
Sporana’s team brings together deep supply chain operations experience, technology and platform expertise, and regional market knowledge across Asia Pacific. Every engagement draws on the full breadth of the team, not a single consultant.
Nephy brings over 25 years of supply chain experience across technology distribution, retail, international freight, and integrated logistics in the Asia Pacific region. His career spans Ingram Micro (Techpacific), Woolworths, BAX Global/DB Schenker (Deutsche Bahn), and Toll Group (Japan Post), giving him a rare, end-to-end operational perspective that spans every layer of the supply chain stack.
At DB Schenker and Toll, Nephy led engagements at regional scale, building and transforming networks that moved millions of tonnes annually across the Asia Pacific corridor. That experience is the direct foundation for Synoptima and Sporana’s engineering-led approach to supply chain transformation.
15 years designing supply chain networks across Southeast Asia and South Asia. Former strategy consulting background with deep experience in network modelling, resilience design, and CSCO advisory. Leads Sporana’s Flow and Pulse engagements.
AI and machine learning engineer with a decade of experience building autonomous systems for logistics and manufacturing. Leads Sporana’s Agentic Architecture service line and the AI layer within the Synoptima platform.
Enterprise systems architect with 18 years building and integrating supply chain technology across ERP, TMS, WMS, and SaaS platforms. Leads the Synoptima platform architecture and all client-side technology integration.
Specialist in retail and FMCG supply chain across Southeast Asia. Deep expertise in last-mile delivery, carrier management, and omnichannel fulfilment. Leads Swift engagements and eCommerce logistics transformation projects.
18 years in international freight forwarding across Asia-Australia-Europe trade lanes. Former senior roles at two of the world’s top five freight forwarders. Leads Cargo engagements and all freight digitalisation projects.
Programme delivery specialist with a background in large-scale supply chain transformation across South Asia and Southeast Asia. Leads client-side delivery, change management, and programme governance for complex multi-market engagements.
Asia Pacific is not a backdrop for Sporana, it is the reason Sporana exists. The region’s supply chains are among the world’s most complex: diverse regulatory environments, multi-modal infrastructure, rapidly shifting trade flows, and some of the highest growth rates in global commerce.
Our team is embedded in the markets we serve, not visiting them. That distinction matters when navigating the nuance of regional trade, building partner relationships, and delivering programmes that hold in the real operating environment.
Every Sporana engagement starts with a direct conversation, no intermediaries, no standard pitch. You speak with the people who will actually work on your supply chain.